Traditional online shopping experiences are becoming frustrating and dated experiences not designed for younger audiences and an evolving market. Label is a community-driven, AI centered shopping experience redesigned.
Understand the goal.
The traditional web 2.0 online shopping experience is beginning to show its age. This traditional online shopping experience does not adapt well to a younger audience who seek different needs. As brick and mortar stores become secondary to online shopping, modern online shopping experiences need to adapt in order to remain relevant. By designing a new experience centered around curated AI content and community building, it is expected that:
Define the audience.