E-Commerce Modernized
The Problem
Traditional online shopping experiences are becoming frustrating and dated experiences not designed for younger audiences and an evolving market. Label is a community-driven, AI centered shopping experience redesigned.
My Role
User Research
Ideation
Wireframing
Visual Design
Branding
Userflow
Prototype
Platforms
Mobile App
Year
2020
Why?
Understand the goal.
The traditional web 2.0 online shopping experience is beginning to show its age. This traditional online shopping experience does not adapt well to a younger audience who seek different needs. As brick and mortar stores become secondary to online shopping, modern online shopping experiences need to adapt in order to remain relevant. By designing a new experience centered around curated AI content and community building, it is expected that:

Who?
Define the audience.

UNDERSTANDING THE USERS CONTEXT AND NEEDS

INTRODUCING LABEL


Label's home is where users will spend most of their time. Label was designed with a community-first approach and takes inspiration from apps like TikTok. Users can switch from a feed showing them users they follow or an AI curated feed. This will allow users to discover brands and other users in the community, find items they're interested in purchasing and engage with others on the platform.

Label's goal is to change the way traditional shopping is done. Brand and user profiles are designed to allow for easy engagement and discovery. It's less of an online catalog and more of a social experience.

With these elements in play, shopping becomes a stress-free experience similar to shopping with friends.