Label's home is where users will spend most of their time. Label was designed with a community-first approach and takes inspiration from apps like TikTok. Users can switch from a feed showing them users they follow or an AI curated feed. This will allow users to discover brands and other users in the community, find items they're interested in purchasing and engage with others on the platform.
Label's goal is to change the way traditional shopping is done. Brand and user profiles are designed to allow for easy engagement and discovery. It's less of an online catalog and more of a social experience.
With these elements in play, shopping becomes a stress-free experience similar to shopping with friends.