An Improved Spotify Social Experience
Spotify has an existing social infrastructure that’s not being utilized to its full potential.
This is a hypothetical design project based on an article I’ve written in UX Collective:
“Why hasn’t Spotify improved its social features?”
Understand the goal.
There’s a growing trend on social media platforms where users share their music and podcast recommendations with their audience. Spotify is a great product for listening and finding new music and podcasts, but it lacks any solid social features. Current user profiles lack any purpose other than showcasing a user’s playlists. By improving the social experience for users Spotify could:
Define the audience.
UNDERSTANDING THE USERS CONTEXT AND NEEDS
IMPACT VS EFFORT
Prioritize, choose idea
- Improve existing Spotify sharing features on outside social media platforms
- Improve the UX for the existing social features on Spotify
- Create a new social experience with new features on Spotify existing-user-profile